At Birbank, I dove straight into redesigning critical touchpoints across Azerbaijan's largest fintech platform. Leading the ATM experience redesign, I simplified navigation and improved transaction feedback—reducing call center reports by 25%. I also redesigned the Deposit and Savings flows in the mobile app, making wealth-building features more intuitive for users. Working on the Birbank Design System has been particularly rewarding, helping establish the design language that now ensures consistency across mobile apps, ATMs, and terminals for millions of users.

At Polygraf AI, I helped shape the design strategy during a pivotal moment in the company's growth. My work contributed to winning TechCrunch Disrupt 2025 and earning recognition at SXSW across multiple innovation categories. Leading the complete website redesign with the marketing team, I transformed monthly visitors from 200 to over 15,000 through improved UX architecture and visual storytelling. I also built the mobile-first AI web product from scratch, ensuring a fully responsive, accessible experience that scaled beautifully across all devices.

Working on the digital transformation of Azerbaijan's Land Transport Agency was like designing for an entire nation. I contributed to massive public service platforms—the Unified E-Services Portal, Centralized Document Circulation System, Electronic Invoice Subsystem, E-Form Mobile App, and AYNA Official Website. These weren't products for one company, but essential services that everyday citizens depend on. The work taught me to design at scale while balancing complex government requirements with accessibility and user experience best practices for citizens with varying digital literacy.

My first priority at FROMFOLIO was establishing design consistency by redesigning the landing page with global components. From there, I created the News Page, Company Landing Page for partnerships, and Benefits for Pro Users section. The most impactful work was designing the Applicants' Dashboard and Profile Page—these features transformed how designers showcase their work and backgrounds on the platform. It felt less like designing screens and more like building a stage for creative professionals to shine and connect with opportunities.

As one of Datacorda's first design hires, I shaped the company's visual identity from the ground up. I designed their main website, establishing a modern, tech-focused brand presence that positioned them as innovators in their space. Building an intuitive client dashboard, I transformed how users interact with their data—making complex information digestible and actionable. I also delivered multiple responsive websites for partners, ensuring design system consistency across everything we shipped. Every decision became part of the company's DNA, and I learned to balance moving fast with building foundations that would scale.

Performing financial audits for international clients across multiple industries wasn't design work, but it fundamentally shaped how I think about systems, accuracy, and stakeholder management. Ensuring compliance and efficiency in reporting taught me to think systematically and understand business operations from the inside out. This experience gave me a deeper appreciation for how companies actually work, making me a better product designer. I learned that good design isn't just about aesthetics—it's about making complex systems understandable, compliant, and efficient.

Building Speaky's brand from scratch meant developing their comprehensive brand identity and creating a cohesive visual style across all touchpoints—digital and print. My social media campaigns grew their audience from zero to over 5,000 followers, a meaningful milestone for a local education center. I also designed print and promotional materials that enhanced brand recognition and built trust in the community. It was scrappy, hands-on work that taught me the value of consistency and storytelling in building a brand that resonates with people.