Creating great digital experiences

Hello, I'm a product designer based in Netherlands / Azerbaijan

My story

Grinding only

Hi, I’m Sofy! My journey into product design started with a fascination for how things work and a love for making things better.

Over time, I discovered my passion for creating designs that are not only beautiful but also easy to use. I focus on making experiences that help people connect with brands in meaningful ways. Whether I’m solving problems or bringing ideas to life, I’m always excited about the next challenge and how design can make a real impact.

my Services

I've spent years building my skills

Contact me
01
Content production

Get high-quality content that will resonate with and engage your target audience consistently.

02
Campaign management

With a good campaign team on your side, you'll be free to focus on other parts of your business.

03
Brand consulting

Brand consulting is a major key for businesses that are looking to achieve sustainable growth.

My experience is what has shaped my skill-set

To this day, I'm proud of what I created, and continue to use my skills in consulting and brand development to help countless businesses succeed.

2025 FEB - PResent

Polygraf AI, Product Designer

- Led mobile-first design strategy for Polygraf AI’s B2B Employee Dashboard, ensuring a seamless user experienceacross smartphones, tablets, and desktops.
- Designed clear information architecture, structuring Data Privacy, Data Provenance, and Content Generation tools.
- Developed intuitive user flows and dashboards for key subservices (Secure LLM, File Scan, AI Detector, etc.).
2025 JAN - Present

FromFolio.com, Middle UX&UI Designer

- Leading UX/UI design at FromFolio.com, shaping user experience and visual direction for core features.
- Designed key product features, improving user engagement and onboarding processe.
- Created intuitive user flows for subservices (e.g., Secure LLM, File System Scan, AI Detector, Stealth AI), guidingemployees through multi-step processes with minimal friction.
2024 Apr - PResent

Azsoftware, Product Designer

- Created user-centric interfaces for digital transformation projects, balancing technical and business needs.
- Conducted user testing, iterating on designs for optimal performance.
2024 OCT - 2024 Nov

EtaVista, Product Designer

- Designed and delivered an animated prototype for a data analysis dashboard, streamlining user workflows and enhancing functionality
- Developed a scalable design system, ensuring UI consistency across integrations like Google Analytics, MySQL, and Stripe
- Conducted iterative design reviews to refine user experience and align with business goals for seamless data reporting
2022 SEP - 2023 sep

KPMG Netherlands, Audit Associate

- Analyzed financial data and visualized insights, contributing to effective reporting and decision-making
- Supported financial audits with a focus on detail, organization, and collaboration in an Agile environment.
2024 Jan - 2024 apr

Self-employed, UX&UI Designer

- Designed dashboards and mobile interfaces, integrating usability with strategic goals
- Conducted user research to address client pain points, delivering data-driven solutions.
2023 sep - 2023 Dec

Digital Classifieds, Intern UX&UI Designer

- Conducted research and usability tests to ensure seamless user experiences
- Created prototypes and wireframes to guide app development
- Worked with cross-functional teams to deliver high-impact features.
2020-2022 Sep

Speaky Education Center, Graphic Designer

- Produced branding materials and social media visuals to enhance the client’s digital presence
- Optimized design processes for digital and print materials, ensuring high-quality outcomes.
2023 sep - 2023 Dec

Keepface, Digital Marketing Intern

- Analyzed social media metrics to optimize growth strategies
- Supported marketing campaigns and developed affiliate marketing initiatives
Let's start!

I'll work with you to create effective solutions.

Contact me

What about your experience?

Want to make sure your design is amazing? I have already had the pleasure of working with incredible global clients. My process is tailored to each individual client, making sure that their specific needs are met. And of course, the end result will be optimized for great results. Based on the amazing products I made, I can assure you of my experience!

What programs do you design in?

If you're looking for top-notch design, you've come to the right place. I design using figma and webflow to create beautiful, engaging designs that are sure to impress. Your satisfaction is my top priority, so I'll make sure the final product is optimized for great results. Let me help you take your project to the next level with my expert design skills.

How many revisions do I get?

You get up to six revisions. We make sure to take care of the little details so you can focus on what's important - your business. We'll work with you until your project is perfect, and we guarantee good results. So go ahead and take the plunge - revisions will always be there to help you out.

What distinguishes you from the rest?

Because I am a perfectionist, I constantly iterate through a design, honing each component until it reaches the highest possible degree of accuracy and polish. I approach each project with an insatiable thirst for perfection, meticulously crafting every single element and fine-tuning every interaction to achieve a level of excellence that surpasses expectations.